Learning Portfolio One Q2 Examples

A common product that uses this principle are Mac computers, especially laptops. Mac laptops use a sleek and simple design with light colours and a simple key design, these together make them look easier to use than other laptops brands which use darker colours and more complicated key deigns. They are also lighter than most laptops which is appealing to consumers for they’re are easier to use and transport, because of this they are popular for university and high school students who need to take them to schools and people who work away from home (Reineche, Bernstein, 2011). This is a major selling point and has given Mac and edge over other computer companies. They have even named a few of their products with this in mind the Mac-book Air is a good example of this.

Mobile phones are also a wide user of the aesthetic-usability effect. Due to our technological advancements new phones are being released almost every month with companies such as Samsung, Apple and HTC releasing new models of established brands every year. The Samsung Galaxy and Iphone lines are always being updated however without changing the look and feel of the phone these lines would quickly loose popularity because they would be seen as ‘outdated’ and ‘obsolete’ even with software updates. So these companies release a new line which looks nicer, thinner and with upgrades to the screen size of colour options in order to keep customers returning. In reality the ‘software upgrades’ the phone has are usually minimal at best and the only real reason to buy the new one is aesthetic (Sonderegger, Sauer, 2010).

Televisions are also frequently overhauled and ‘upgraded’. With the rise of the internet streaming and sites such as Netflix and Stan people no longer need to rely on Television to watch and follow their favourite TV shows so television companies needed to make people want to use a standard television rather than a computer. Bigger screens, higher quality picture and some can even be connected to a Wi-Fi network these are all changes made to the product to increase its aesthetics for a customer in the hopes that they will prefer this product.


Lee, Sangwon; Koubeka, Richard J. (2011). “The Impact of Cognitive Style on User Preference Based on Usability and Aesthetics for Computer-Based Systems”. International Journal of Human–Computer Interaction. 27(11) pp. 1083-1114

Lidwell, William; Holden, Kritina; Butler, Jill (2003). Universal Principles of Design. Rockport.

Sonderegger, Andreas; Sauer, Juergen (2010). “The influence of design aesthetics in usability testing: Effects on user performance and perceived usability”. Applied Ergonomics. 4 (3): 403–410

Reineche, Katharina; Bernstein, Abraham (2011). “Improving Performance, Perceived Usability, and Aesthetics with Culturally Adaptive User Interface”. ACM Transactions on Computer-Human Interaction


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