Learning Portfolio Two Q2 Examples

Apple products a a good example of a company that uses a consistent logo and other basic design principles. Apple products are known world round and are instantly recognizable thanks to the Apple logo displayed on the back of their phones and tablets and the lid of their laptops. Thanks to this logo their products are known world wide which is also one of the reasons many people buy them. People want products which a well known, not only for their reliability and reputation but also because the people around them know the brand and associate it with a person of a particular social status.


Gaming Consoles use, primarily, functional consistency. This means that most companies that manufacture consoles use consistent designs for their consoles, especially the button placement and function on their controllers. By maintaining this consistency it is easier for customers to change from console to console because the button placement is the same therefore making it easier to play on them. While some change the colour or shape/letter on the button they are almost always in the same place. The Microsoft console; Xbox uses the letters X, Y, A and B and Sony’s PlayStation uses shapes however they are used in the same place on the controller, making it easier for customers to use. This means that customers aren’t locked into only using one gaming console, it also means that the customer has more control over the consoles they use.

The QWERTY Keyboard it also an example of functional consistency. QWERTY keyboards are the most common keyboard used because they are easy to use due to their simple key layout and how wide spread they are. It is also now used on smart phones, tablets and other electronic devices that use a keyboard.  Other keyboards are available however they are not as popular because the key layout is more complicated or just too confusing for people to use, many people see the ABC layout as over-complicated while QWERTY is almost intuitive.


Lee, Sangwon; Koubeka, Richard J. (2011). “The Impact of Cognitive Style on User Preference Based on Usability and Aesthetics for Computer-Based Systems”. International Journal of Human–Computer Interaction. 27(11) pp. 1083-1114

Lidwell, William; Holden, Kritina; Butler, Jill (2003). Universal Principles of Design. Rockport.

Sonderegger, Andreas; Sauer, Juergen (2010). “The influence of design aesthetics in usability testing: Effects on user performance and perceived usability”. Applied Ergonomics. 4 (3): 403–410

Reineche, Katharina; Bernstein, Abraham (2011). “Improving Performance, Perceived Usability, and Aesthetics with Culturally Adaptive User Interface”. ACM Transactions on Computer-Human Interaction


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